KZB Racing logo KZB SIM RACING

#THECOLLEGECAR

College esports has entered a
new lane.

#TheCollegeCar is an independent KZB Racing project built to connect college culture, sim racing, creators, businesses and community ideas without pretending those relationships are something they are not.

#TheCollegeCar

THE IDEA

Make collegiate sim racing easier to see.

The project uses KZB-controlled race cars, social content, website space and creator collaborations to introduce new audiences to competitive sim racing and college esports culture.

Specific universities, leagues, platforms and partners are identified only when the relationship is real and relevant.

Where KZB competesTalk about a collaboration

WHAT IT CAN CONNECT

Racing is the common ground.

College audiences

Show students and schools another competitive esports format without requiring them to already understand sim racing.

Creators

Build crossover content around racing, campus culture, entertainment and special events.

Businesses + community

Create clearly labeled sponsorship, affiliate, in-kind and awareness opportunities through KZB-owned media.

#TheCollegeCar is a KZB Racing project. It is not presented as an official program of a university, league, iRacing or another organization unless a specific relationship is expressly identified.

HELP GROW #THECOLLEGECAR

Share it where it actually fits.

#TheCollegeCar grows when people put it in front of audiences who might genuinely care about college esports, sim racing, gaming, creators, student opportunities and community projects.

Share the page from your own account, send it to a friend, creator, student organization, esports club, local media outlet, or someone who covers college gaming and motorsports. Keep it relevant and personal—a real introduction is more useful than mass-tagging people who have no connection to the project.

When you share, include #TheCollegeCar and a link back to kzbsimracing.com so people can see what the project is actually about.

QUICK ANSWERS

#TheCollegeCar FAQ.

Is #TheCollegeCar an official university program?

No. It is an independent KZB Racing project unless a specific university relationship is expressly identified.

Can creators and businesses participate?

Yes. KZB can discuss creator collaborations, promotions, in-kind help and sponsorship using KZB-controlled media and race cars.

Do I need to already understand sim racing?

No. Part of the project is making collegiate sim racing easier for new audiences to understand and discover.